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Boone and published by Wiley Global Education online. Boones Contemporary Marketing 17th Edition PDF is the proven premier teaching and learning resource for initial marketing courses. Given the dramatic changes in the field of marketing it is a sure bet that the job of leading marketing managers contributions to the organisation and its customers clients and partners has changed at the same level.

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Contemporary Business 17th Edition. Kurtz and published by Cengage Learning. The Digital and eTextbook ISBNs for Contemporary Marketing are 9781305465466 1305465466 and the print ISBNs are 9781305075368 1305075366.

30 Day free trial. The authors provide thorough coverage of essential marketing principles exploring all components of the marketing mix and providing practical guidance to help students prepare for successful marketing careers. This book was released on 16 November 2016 with total page 624 pages.

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